The importance of logo when starting a business
Creating a logo when setting up as a business is almost as crucial as the product or service you’re selling itself. The key to running a successful business is being remembered and known for the value you bring, and having a logo helps you with establishing your brand identity to do exactly just that.
In fact, existing customers are 27% more likely to re-purchase from your store than brand new customers are. Naturally, consumers will look to buy from brands they recognise and trust, and having a logo helps keep your brand memorable. More importantly, a logo sets your brand apart from the crowd, as well as helps keep your business looking professional, accomplished and put together to stand out from the competition.
In short – logos are extremely crucial to brand identity. Though we’ve just gone over a few points as to why you should start thinking about creating a logo, we go into more detail for some of the key benefits to having a logo for your business if you haven’t already thought about doing so!
1) Logos are intriguing
In the world of marketing, you’ll have about 8 seconds to capture someone’s attention – though the average attention span of a typical consumer grows less and less over time as more brands and ads for products they sell start to emerge. That’s why logos are so crucial: anything aesthetically pleasing is bound to capture someone’s attention, and customers will be intrigued as to what it is you’re offering them and want to learn more about your brand. The logo is what a customer’s first impression of your brand is based off on, since it’ll be the first thing they lay their eyes on when visiting your site or walking past your store in person. In short, the advantages of having a logo is that they help drive new customers to your business.
2) Creates brand identity
There’s a reason for the saying “pictures are worth a thousand words”. If done correctly, it’ll be easy for customers walking past or glancing over your store to make out the kind of business you operate from just the logo itself. Logos give a brief insight as to who you are, what kind of business you run and the kind of impact you have on your customers. What makes a good logo design are aspects like colour, font, icons, slogans etc – these will allow consumers to understand your values and goals from just a brief glance.
3) Makes your brand look more put together
Top brands are recognised from just their logo alone all around the world. Your logo fundamentally represents your business and your brand – it goes on all your marketing material, whether that be business cards, leaflets, flyers, social media etc. It’s pretty much your trademark and deserves to be recognised and appreciated!
If logos are done correctly, your brand will be easily identifiable and memorable. Over time, customers subconsciously look for logos they recognise and buy from brands they’re familiar with, establishing brand loyalty in the process. If there’s any take-home message from this article, it’s that customers love consistency. You’d be surprised at the number of choices the average person makes every day – it usually makes the most sense during decision fatigue to stick with brands we feel we can trust and know that we’re in safe hands with.
Logos themselves are much easier to create than you think, and you don’t need any graphic design experience to design one yourself whatsoever. Websites like Canva make creating professional designs simple with their drag and drop interface – whether that’s logos, social media posts, banners etc, you can have a custom post made within minutes from starting.
Canva is not only free to use but is available on both desktop and mobile, making editing on-the-go a walk in the park. The interface is extremely intuitive to use and you’ll have access to a wide range of fonts, colours, icons, and templates if you’re looking for someone to point you in the right direction. You can even import your own photos and icons, as well as edit collaboratively on the platform to add the last few final touches. The best thing about Canva is that it can be used commercially without attribution, as well as the fact it offers free courses under their Design School hub for industry tips and tricks to get you set up to create the best logos possible.
Though Canva navigates you through the design process when you first visit their site, we thought we’d include the step by step instructions on how to create a simple logo for your business as well as what is important to consider when doing so to get you started as soon as possible!
1) Pick a template that goes with your business or niche : Canva categorises the templates into sectors and themes to help you with this!
2) Upload your own icon, or choose one from Canva directly : ensure your icon matches with the background (you can always adjust the background colour so it goes with the icon of your choice)
3) Add some text: introduce your business with a brand name or slogan to keep it positive, light and memorable.
4) Share editing link with colleagues: edit collaboratively with your team members for some last few final touches.
5) Export logo: download your logo in a high resolution image file of your choice, and start populating your social media, flyers, business cards, leaflets etc. Stand apart from your competitors and watch the interest around your brand grow.