Advantages of Leaflet Advertising
There are a lot of different options when it comes to advertising a product or service however leaflet advertising is still a very effective method. Below we show some advantages of leaflet advertising
The advantages of Leaflet Advertising for a Business
- Leaflet Advertising is Cost Effective and Affordable – There is no denying the cost that comes with advertising as a business, but there are some methods that are more affordable than others. Leaflet advertising is a lot more cost effective than many other advertising methods, which is why it’s so popular with small businesses and those on a limited budget. Having leaflets created and distributed usually works out a lot cheaper than putting a full digital marketing strategy in place.
- Leaflets Contain a Lot of Information – There are a lot of word and character limitations with digital marketing, something that you don’t need to worry about with leaflet advertising. A leaflet can contain a lot of information, which means potential customers will know everything they need to know; no vital information will be missed. This is key if you want to spread the word about a product or service.
- Leaflets are Visually Pleasing and Easy to Read -A leaflet, unlike paid ads, are visually pleasing and can come in a range of styles that can grab the potential customers’ attention. Leaflets can come in a range of shapes and sizes. This flexibility can influence the layout of your content and create a leaflet that is easy to read and to the point.
- Targets Specific Demographics – When it comes to distributing leaflets, the most common way is posting them through people’s letterboxes. This strategy is a great and cost effective way to target your local demographics, as you can’t reach more of your local consumers than by posting a leaflet to their house. Even digital marketing may not be able to target everyone locally. You can distribute leaflets in areas which have a higher percentage of your target market, for example, you could only post leaflets about your luxury product to high income postcodes.