360-degree videos have become the essential in 2020, now with a staggering number of 6 million small businesses existing in the UK accounting for over 99% businesses in total all competing against one another. According to reports by Google, 360-degree videos have significant potential to increase likelihood of viewers taking action to purchase a product or service in comparison to other forms of marketing material. They’re considered powerful tools because of their ability to capture all the small details used in storytelling when creating a brand image.
360-degree videos first made mainstream in 2015 when Facebook started supporting their uploads, shortly followed by Twitter in 2016 and YouTube not long after in 2017. Following the success of 360-degree video popularity online, not only were they made available across many more social media platforms, but different internet browsers and digital devices also started to support their use.
360-degree videos essentially capture a complete view in all directions simultaneously, creating an immersive and engaging experience for the user unlike standard videos that only capture the view in the frame of a single shot. Business owners in various industries as a result are seen utilising 360-degree videos to their advantage to promote their brand, products or services by creating marketing material through the art of storytelling. Videos are known to be one of the most effective forms of content for search engine optimisation, so it’s vital that start-ups or small businesses look to take advantage of the growing trend and use it to showcase their brand in the best possible way.
In this article, we go over some 360-degree video ideas for your business, its benefits and how it can help grow your developing business.
How 360-degree Videos Can Help Your Business
360-degree videos are not only extremely versatile, but they’re also easily implementable for most businesses selling any kind of product or service. You can use them to display and represent anything in its entirety, whether that’s a tourist destination, an event or an exhibition, giving potential customers a better understanding of the look and feel of whatever it is they’re looking to purchase from the comfort of their own home behind a screen. This makes the possibilities of ways in which you can look to implement 360-degree videos in your business endless, with some examples to follow of how they’re currently being used:
1) To Display Tourist Destinations
360-degree videos can be great for showcasing accommodation, hotel rooms, guest villas, Airbnbs – anything where you would want to highlight the size and space of to potential customers. They can even be used to showcase popular holiday hotspots, hikes, beaches, lakes, mountains, botanical gardens and many more.
2) To Showcase Events or Shows
360-degree videos are perfect for capturing live music events, festivals, concerts, and for any experience that your audience would want to re-watch again and again. They’re great for capturing dynamic shots, ambience and for understanding the size of an event.
3) To Create Short Films
360-degree videos can add a fresh new perspective to the usual shot, allowing viewers to pick up small details which can be used in storytelling, great for short films or music videos.
Overall, 360-degree videos have lots of potential due to their ability to grab viewer’s attentions, increase viewer engagement and simulate emotions created by an experience you would usually get in person. This makes them great as a brand strategy when it comes to visual marketing.
Monoscopic Vs Stereoscopic Videos
Most platforms will allow users to interact with the 360-degree videos by dragging the video from the direction in which they wish to view. This gives the viewers a degree of autonomy, allowing them to have access to a wider range of vision as well as focusing on specific segments of the recorded shot that most appeals to them. 360-degree videos can be filmed through a monoscopic or stereoscopic lens, with the latter focusing more on depth and creating a more lifelike realistic experience. Most brands uploading 360-degree videos will most likely be working with monoscopic videos due to their more cost-effective nature without compromise on efficacy when it comes to capturing motion and more dynamic shots.