The Importance of Video Marketing when it comes to Selling Property in 2021
Creating a video of your home is one of the best things you can do in 2021 to increase online exposure of your property, especially extremely relevant in these unprecedented times. Many existing homeowners often overlook the power of effective video marketing and what it can do for your listing.
It’s important to understand that most of the time, what people are buying into is not so much the property – but more so a home, a future and an idea, and videos portray exactly just that. Not only do they feel more informative and personal when done correctly, but it also gives buyers a chance to get a look and feel of the property before even viewing it to help them envision a life and future there.
If you don’t have much experience producing video content, professional video production services are a great place to start: they’ll have the experience and strategies necessary to showcase your property in the best possible limelight in order to increase your listing’s chance of standing out from other competitor listings in the market.
If you’re not already contemplating uploading a video to your listing after reading the above, we’ve collated some more additional points which are just a few of the many reasons as to why you may want to strongly consider using videos to market your property.
1) Transparency means more trust
Buyers naturally want to know exactly what they’re putting their money into before making a lifelong purchase and decision – and videos help with exactly just that. Having a virtual tour of your home allows buyers to envision the size and layout of the property, and dependent on your preference, it can even showcase additional influencing factors like: the general atmosphere of the area, the neighbourhood and additional facilities your property offers that may not be as easily picked up in just a photo. Being more transparent about what your property offers establishes trust from the seller since what they’re seeing is pretty much what they’ll be getting.
For some, making a large purchase can sometimes also mean having more reservations about the property from a place of being cautious, so having a video can leave less room for doubt and scepticism since it generally covers more points than a photo ever could. Most home buyers are aware that photos can be misleading, so having a video instils some trust in the property. What’s more, according to the Forrest Research study, listings that include a video are 4 times more likely to have a viewing – I told you we’re not making any of this up!
2) Buyers get a (virtual) tour before even viewing!
Not many homeowners even think about including a virtual tour of their home in their listing, so already this would put you at an advantage over other competitor listings on the market in the same area.
In this day and age of media and digital marketing, consumers love spending hours doing endless research of what they’re buying into to ensure they’re getting the best possible purchase, so virtual tours for property listing takes that task straight out of their hands and makes the property purchasing process less taxing on something that most people already find relatively stressful!
Virtual tours are great for allowing buyers to get a look and feel of the property, and simulate a viewing you would otherwise receive in person from the comfort of their own home, as well as in the convenience of their time. The great thing about virtual tours is that they can be live or pre-recorded, so potential buyers have the chance to ask any questions or can choose to watch the video again over and over. Most likely they will be sending the video to relatives and friends for a second opinion, which naturally will drive traffic to your listing and increase its optimisation! A virtual tour means homeowners are less likely to experience no-shows, time-wasters and indecisive buyers booking a viewing if they already know more or less what to expect. Virtual tours also end with a call to action to book a viewing, again resulting in more exposure to your property.
3) Posting your video on social media gains even more traction
Most property sellers are now starting to post videos of their property to social media, since these platforms are more likely to have a wider audience – most people already use social media on a day to day basis, so it’s more likely that they will come across your video by chance. Posting your video on social media means you’re targeting a wider audience as opposed to relying on buyers visiting niche property websites that wait for organic traffic from them– there’s no time to waste when it comes to listing a property on the market. Social media marketing has unlimited potential if done correctly, and many businesses today focus on increasing conversion rates through advertising on social media websites. Additionally, according to the digital marketing news platform, Business 2 Community: using a video to promote a product or service increases its search engine optimisation by over a substantial 150%!
If you are looking to have a video for your listing and don’t know where to start, at Highgrove Creative our dedicated team has years of experience in video production, producing some of the most captivating and high level videos to showcase your property in the exact approach you’re after.
For further enquiries, please get in touch with us and a valuable member of our team will get in touch with you as soon as possible.